The Bright Ideas Podcast | Marketing & Other Insights for Small Business
Helping You Learn Digital Marketing from Proven Entrepreneurs
Visit Show Website http://brightideas.co/Recently Aired
-
HD
How HCSS Software Used Inbound Marketing to Increase Lead Generation by 400%
Today we interview Dan Briscoe, the VP of Marketing for ...
Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate.
-
HD
CMO Rishi Dave on Dun & Bradstreet’s Digital Marketing Transformation
In this interview, Trent speaks with Rishi Dave, CMO of ...
In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform,
-
HD
Predictive Analytics: How to Apply Data Science to Your Company’s Sales Process
In today’s interview with Mick Hollison, we talk about predictive ...
In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. - Predictive analysis is a brand new topic for us on th...
-
HD
Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions
John Hurley is the director of product marketing for a ...
John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. -
-
HD
Inbound Marketing Strategy: How Seismic Software is Using Content to Land Enterprise Clients
Daniel Rodriguez is the V.P. of Marketing at a venture ...
Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. - In this interview, Daniel is going to share the details of how his team has ac...
-
HD
B2B Demand Generation Tactics and Hacks with Damian Thompson
Are you looking for a way to consistently generate leads ...
Are you looking for a way to consistently generate leads for a sales team that generate conversations with qualified prospects who convert to customers? - In this interview, Damian Thompson provides a laundry list of specific tactics and tools he uses...
-
HD
Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors
Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells ...
Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business.
-
HD
Social Media Management: Little Known Secrets for Leveraging LinkedIn for Lead Generation
Today we interview Ted Prodromou, a Twitter & LinkedIn Expert. ...
Today we interview Ted Prodromou, a Twitter & LinkedIn Expert. He is the author of "Ultimate Guide to LinkedIn for Business" and "Ultimate Guide to Twitter for Business". - Our discussion focuses on ways to leverage LinkedIn to help you generate more...
-
HD
Leadership: How to Start a Software Company
- Today I interview Laura Roeder, who founded LKR Studios ...
- Today I interview Laura Roeder, who founded LKR Studios in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives.
-
HD
Sales Strategy: How Tinderbox’s BDR Program is Generating 60 New Customers a Month
Is your sales organization bringing in a steady stream of ...
Is your sales organization bringing in a steady stream of new customers? In this episode, I interview Adam Becker from Tinderbox. Adam is the Director of Sales for Tinderbox and his role is making sure that the sales and lead generation teams are produ...
