The Business Stylist® Podcast
Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies ...
Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
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Should You Feature Your Prices On Your Website?
The Business Stylist® Podcast Episode 130 I'm often asked if ...
The Business Stylist® Podcast Episode 130 I'm often asked if coaches and consultants should feature their prices on their website, or if they should have a call-to-action for people to register for a free consultation. -
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Do You Need to Share Personal Info in Your Marketing?
The Business Stylist® Podcast Episode 129 Clients often ask me ...
The Business Stylist® Podcast Episode 129 Clients often ask me if they have to share personal details in their marketing. They see other coaches or consultants posting about their families or personal life on social media.
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Building a Digital or Virtual Coaching or Consulting Business
The Business Stylist® Podcast Episode 128 Very often when I’m ...
The Business Stylist® Podcast Episode 128 Very often when I’m working with a new client, and we get to the point where I ask them what type of service they’d like to offer, their response is: I don’t want to work one-on-one.
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Why Free Consultations Are The Best Market Research
The Business Stylist® Podcast Episode 127 What's the best way ...
The Business Stylist® Podcast Episode 127 What's the best way to get to know and understand your ideal clients so you can create programs and marketing that connect and resonate with them? Market research.
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How to Consistently Generate Free Consultations
The Business Stylist® Podcast Episode 126 If you're an independent ...
The Business Stylist® Podcast Episode 126 If you're an independent coach or consultant you really want to be doing free consultations with prospects before you take them on as clients. But generating free consultations can be a challenge.
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If You Think You Need To Offer Clients A Choice
The Business Stylist® Podcast Episode 125 When I talk to ...
The Business Stylist® Podcast Episode 125 When I talk to clients about the concept of designing and selling one signature program, many tell me they think they need to offer their clients a variety of packages to choose from.
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Why You Should Be Selling a Signature Program and Not Your Time
The Business Stylist® Podcast Episode 124 If you're an independent ...
The Business Stylist® Podcast Episode 124 If you're an independent coach or consultant and you're currently selling your time by the hour, or you're selling packages based on term (e.g. 3-month coaching package),
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4 Steps To Finding Your Marketing Voice
The Business Stylist® Podcast Episode 123 In last week's episode ...
The Business Stylist® Podcast Episode 123 In last week's episode I talked about the importance of avoiding generic, me-too marketing, and instead finding your own unique marketing voice. In today's episode I share four steps you can take to find y...
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Why You Must Find A Unique Marketing Voice
The Business Stylist® Podcast Episode 122. What is a Marketing ...
The Business Stylist® Podcast Episode 122. What is a Marketing Voice? Well, it's what you say and how you say it. It's your unique way of presenting what you do for people. It's how you avoid sounding like every other coach or consultant in your i...
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Are Trade Shows and Consumer Shows Effective Marketing?
The Business Stylist® Podcast Episode 121 Are Trade Shows and ...
The Business Stylist® Podcast Episode 121 Are Trade Shows and Consumer Shows Effective Marketing? Clients often ask me if they should market themselves by getting a booth at a local trade show or consumer show.
